DIGITAL MARKETING PORTFOLIO
01
Bohren’s Moving & Storage – 100-Year Anniversary Campaign
Crafted Facebook, LinkedIn and email campaigns for the 100-year anniversary of this multi-generational family-owned moving business. The year-long strategy focuses on one theme per month highlighting the company’s history, differentiators and spotlights current business events. In addition Schoolhouse provided press releases, print advertising, truck signage and “100-year” corporate swag to round out this multi-channel campaign.
Closets Redesigned – Instagram Posts
Along with the client’s regular posting schedule that highlights new projects, Schoolhouse Communications provides additional support creating one-off posts to push new products, advertise job openings and feature client testimonials to create consistent branding.
03
Fratelli Carli USA - Multi-Channel Campaign
Launched Google and BING ads for Fratelli Carli USA after tests with large agencies were unsuccessful. Created ad copy, landing pages, tested offers, honed bidding strategies for this Italian olive oil company. Interfaced with teams in Italy and implemented testing with US shopping cart and fulfillment vendor. Managed SEM for 5 years driving $160K in annual sales. Multi-channel campaign consisted of targeted SEM, customized landing page, display advertising & Facebook ads shown here.
04
Fratelli Carli Europe - SEM & Landing Page
Launched Google advertising in four European countries for Fratelli Carli S.p.A. (3rd largest olive oil company in Italy). Developed advertising in each country’s language (copy, keywords, landing pages), partnered with the team in Italy on technical and tracking issues. Drove €440K in sales in the first 6 months and established this new revenue source at an extremely low CPO.
05
Yoga with Denyse - Website, Postcard Promotions & Facebook Ads
06
Earth Group Global - Blog & Newsletter
Created a monthly blog and newsletter for Earth Group Global to drive contacts and social followers to the website, build community, encourage content contributions and drive donations.